A Shanghai-based Chinese trading company sold consumer goods to Kenyan buyers through a WeChat storefront, but 90% of Kenyan customers could not pay as it only accepted WeChat Pay and Alipay.
We rebuilt their WeChat mini program with full M-Pesa integration using Safaricom's Daraja API. Kenyan customers browse products, add to cart, select M-Pesa at checkout, enter their phone number, receive STK push, confirm with PIN. The Chinese seller gets real-time notifications in CNY equivalent.
Payment completion rate jumped from 8% to 85%. Weekly orders increased from 12 to 85 within 6 weeks. Average transaction value increased by 40%.
Adding M-Pesa was the game-changer. Our Kenyan customers were interested but could not pay. Now M-Pesa is 80% of payments. The Chinese dev team understood both WeChat and African mobile money perfectly. - Ms. Huang, Shanghai
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